About Big Boned Women

Hello Again

Big Boned Women are seeking a way to express their inner thoughts and feelings to deal with the negative connotations often associated with the plus size woman industry.  Several attempts have been made at the creation of  media to expand the plus size market, but major fashion companies such as  Versace, Valentino, Anne Klein and others ceased creations of plus size fashions which left Lane Bryant the undisputed fashion leader since the 1940’s.  Due to the meltdown of the plus size fashion world, their have been limited exposure or media to encourage the growth of the industry.  In 2002, Mode created and sold an impressive 600,000 magazine issues before their collapse due to the exit of major fashion vendors.  Although other magazines and media content have had moderate success, the industry still needs a leader to sculpt a profitable market.

More than 40% of women in this country wear a size 12 or larger which amounts to over 65 million American women. Although nearly half of the US female population consist of plus size women, they represent only 25% of the US clothing purchases reported by online retail store Beauty Plus Power.  Consumers have spent 24 billion dollars on full figured women clothing.  Hoovers expects this market to grow at an annual compounded rate of 5.9% over the next 6 years. The plus size woman industry has become more attractive with the increased exposure from media icons. Tyra Banks, fashion media icon, tried to increase consumer awareness with the reality TV show America’s Next Top Model.  Oscar winner Queen Latifah became the spokeswoman for the online women’s community “Project Curvation”, sponsored by major retailers like Wal-Mart, to build and increase confidence amongst plus size women.  In 2003, Charming Shoppes, owner of Lane Bryant clothing, introduced Figure magazine to capture more plus size woman consumers.  The business entity that creates and sustains the bridge between the consumer and the plus size woman industry will create a billion dollar niche market. 

Zellyo Productions has the capability to position itself as the most experienced promoter of the plus sized woman’s fashion industry in United States.  Zellyo Production has successfully taken their vision and launched a viable company that spotlights and uplifts the plus size women industry through print and media.  The company has expanded to provide services, products, and resources to compliment our vast and diversified customer base.  Initially, the end consumer consisted of plus sized African American women and has expanded into other ethnic groups and nationalities over the past three years.  Since the inception of Zellyo Productions in 2005, the company has leveraged their experience of the industry to ensure the company has been productive from the beginning.   CEO of Zellyo Productions, Yolanda Zellous, created an effective supply chain from her career as an actor.  The owner exploited the underserved plus sized woman’s market to create the profitable company.  The company has currently produced projects such as the “Spirited Actors Workshop” and the soon to be released documentary “Big Boned Woman.”  Future endeavors include calendars, books, and plays.

Client Comments/Client Testimonies

George E. Hunt December 26 at 12:08pm

Hello Goddess, (well that's what I THINK you are)
It's BEAUTIFUL what you are doing for the sister's in your book BBW. Personally BBW are BBM - BEAUTIFUL BEYOUNG MEASURE; INSIDE and OUT. This will truely be a BLESSING!!!! I want to know when and where I may get my copy for my baby sister. I too try to uplift ladies with low self esteem and who has been hurt in my book VISIBLE SECRETS. www.gehuntjr.com
Yolanda I hope ALL your Christmas expectations were fulfilled and that this note finds you SAFE and in HIS healing hands. If this is the case then my wish list is completed! I wish you the very BEST Yolanda!(With your BEAUTIFUL SELF!!!)
God Bless you and yours!
George

Eleanor Oates

Hello Yolanda how are you girl you looking cute in your pictures as usual. Anyways I just wanted to thank you for the opportunity to come to The Southern Curves Mega Shoot. It was a great experience for me even though it was a long day at the end of the day it was worth it for me. I met a lot of friends there and it was also great to meet you.Thanks girl and God Bless

From: Baisha
Date: Nov 4 2006 12:21 PM


Hey Yolanda!!

         Thanks for including me in this amazing project. I admire your passion for this film and wish you well on all your amazing future projects to come. I am blessed to have been apart of this and hope that you will keep me in mind for your future films/shows as well. I would also love to be apart of the photo shoot. So please contact me if you need me for anything.

 

Thanks again and God Bless!

Monique Wright

 

 

Summary

Big Boned Women are seeking a way to express their inner thoughts and feelings to deal with the negative connotations often associated with the plus size woman industry.  Several attempts have been made at the creation of  media to expand the plus size market, but major fashion companies such as  Versace, Valentino, Anne Klein and others ceased creations of plus size fashions which left Lane Bryant the undisputed fashion leader since the 1940’s.  Due to the meltdown of the plus size fashion world, their have been limited exposure or media to encourage the growth of the industry.  In 2002, Mode created and sold an impressive 600,000 magazine issues before their collapse due to the exit of major fashion vendors.  Although other magazines and media content have had moderate success, the industry still needs a leader to sculpt a profitable market.

More than 40% of women in this country wear a size 12 or larger which amounts to over 65 million American women. Although nearly half of the US female population consist of plus size women, they represent only 25% of the US clothing purchases reported by online retail store Beauty Plus Power.  Consumers have spent 24 billion dollars on full figured women clothing.  Hoovers expects this market to grow at an annual compounded rate of 5.9% over the next 6 years. The plus size woman industry has become more attractive with the increased exposure from media icons. Tyra Banks, fashion media icon, tried to increase consumer awareness with the reality TV show America’s Next Top Model.  Oscar winner Queen Latifah became the spokeswoman for the online women’s community “Project Curvation”, sponsored by major retailers like Wal-Mart, to build and increase confidence amongst plus size women.  In 2003, Charming Shoppes, owner of Lane Bryant clothing, introduced Figure magazine to capture more plus size woman consumers.  The business entity that creates and sustains the bridge between the consumer and the plus size woman industry will create a billion dollar niche market. 

Zellyo Productions has the capability to position itself as the most experienced promoter of the plus sized woman’s fashion industry in United States.  Zellyo Production has successfully taken their vision and launched a viable company that spotlights and uplifts the plus size women industry through print and media.  The company has expanded to provide services, products, and resources to compliment our vast and diversified customer base.  Initially, the end consumer consisted of plus sized African American women and has expanded into other ethnic groups and nationalities over the past three years.  Since the inception of Zellyo Productions in 2005, the company has leveraged their experience of the industry to ensure the company has been productive from the beginning.   CEO of Zellyo Productions, Yolanda Zellous, created an effective supply chain from her career as an actor.  The owner exploited the underserved plus sized woman’s market to create the profitable company.  The company has currently produced projects such as the “Spirited Actors Workshop” and the soon to be released documentary “Big Boned Woman.”  Future endeavors include calendars, books, and plays.

Request for Volunteers……..

We are a Christian based and family owned production company based in Lithonia, Georgia, Zellyo Productions, Inc. God has granted me favor to empower people and fulfill their dreams to reality. Our mission is to take ordinary people with undiscovered talent and teach fundamental tools to be successful in the entertainment industry.

Our vision is to broaden the public view of what is considered as acceptable public image through our TV pilots, films, fashion shows, and networking events. Our goal is to change the perspective of accepting people for whom they are. Without measure, we hope to see the unsung heroes share their inner and outer beauty with acceptance and preconceived ideas and opinions.

We are a life changing and inspirational motivating company with direct influences to empower with positive and uncomplicated elements. People are our quest. Building better lives for a brighter future. As an actress, singer, playwright, casting director and filmmaker, it is with abiding faith and commitment that I have embraced my call to encourage, strengthen and educate individuals to build new and creative careers.

Please join us as we continue to magnify his name and serve him abundantly. If you are sincere, people oriented and would like to make a difference in the lives of others, and learn more about performing arts, live theatre, production, filmmaking and acting, please contact us